Local Business Welcome Email Sequence

What's included

• 5 professionally written emails covering the full first 30 days of the customer relationship
• Each email has a distinct job: intro, trust-build, social proof, offer, check-in — no filler, no duplication
• Email 2 has zero call-to-action — the most trust-building send in the sequence (intentional and documented)
• Two subject line variants per email — A/B test from day one without writing anything
• MSO conditional CTA buttons — renders as a solid, clickable button in Outlook, not a broken link
• Yellow placeholder system — impossible to miss a blank field before you hit send
• Matching plain text version for every email — required by most platforms, improves inbox placement
• Step-by-step loading guides for Mailchimp, Klaviyo, Constant Contact, and ActiveCampaign